Our mission at Anna-Rita Sloss Enterprises, LLC is to make a positive difference in a person's life every day by providing fun and effective group and home fitness workouts that ignite and support an individual's passion for dance, wellness and family.  We believe that everyone deserves a fun, healthy and balanced life.  



As the summer of 2009 slowly winds down, the sounds of Polynesian drums, life and laughter fills the air. People all around are cheering, moving their hips to the beat of the music. This celebration can only be found in one place, and it's not on the beach. Rather, the party is happening at 24 Hour Fitness with HOT HULA fitness®.


HOT HULA fitness® is a total body workout inspired by dances of the Pacific Islands set to the sounds of Polynesian drum beats fused with funky Reggae music.  Utilizing her passion, knowledge and heritage, Anna-Rita created HOT HULA fitness® at the prompting of her friends.  In June 2009, the company ASE was formed to provide HOT HULA fitness® which was introduced by 24 Hour Fitness at the IDEA World Fitness Conference in August 2009.  HOT HULA fitness® is strong, sexy and spirited.


We are forever thankful to our friends for helping us begin our story, creating opportunity and providing support to ASE.



Since 2009, we have traveled a long way.  Navigating through various cities in the United States as well as Australia, England, Germany, Japan, Malaysia, New Zealand and Singapore to train instructors to teach HOT HULA fitness®.  Our programs have grown from 0 to over 3,000 classes per week with over 2,000 trained instructors throughout the world.  We have added Master Trainers and Area Managers to our team to work with our instructors and programs.  Their friendship, professionalism and passion keep us grounded and pointed in the right direction.  With them, we are able to plan for the future and provide the products and services to meet the demand for HOT HULA fitness® and HOT FUSION®.  Home workout is provided through our HOT HULA fitness® 3 DVD Set, SCULPT DVD and YOU TUBE CHANNELS.  An older adult version of HOT HULA fitness® called MATUA was made available in mid-2014 and endorsed by Silver&Fit.  Our instructor training materials transitioned from hard-copy to digital delivery allowing us to lower our instructor training prices and support our initiative to be a sustainable and an environmentally friendly company. 


"A JOURNEY OF A THOUSAND MILES BEGINS WITH A SINGLE STEP" by Confucius/Lao Zsu.  Every step in ASE's journey is a destination in itself.  Our destination and mission is one and the same.  Remember, it is the journey that matters and who you touch along the way.  Make each day extraordinary.  A little smile will make a difference to someone.  The ASE team thanks you for all that you do.